| Maybe it's just incidental that
President Gloria Macapagal-Arroyo's best-dressed Cabinet member works out of Former First
Lady Imelda Marcos' bedroom at Malacaņang Palace. But whatever the reason, Bunye feels
good coming to work here every day. The Secretary's cool digs at Malacaņang are certainly a far cry from the
tumbleweeds and looming barbed gates of the Muntinlupa penitentiary, where he spent most
of his young life. When he was only two months old, his family moved from his birthplace
in Quiapo to the fringes of Muntinlupa after his father, Alfredo, was appointed director
of prisons. There the Bunye family lived at the prison reservation; his younger brothers
and sisters were born in the prison hospital. It was within the secured perimeters of the
prison grounds that he grew up and learned about punishment... and a little arithmetic
besides.
"Actually, I was tutored by a convict," he volunteers. "He was a professor
in math. He was in for physical injuries or something. And I got to know some of the
prisoners who were also nice."
It may seem strange for Bunye and his siblings to be socializing with criminals at such a
young and impressionable age. But it was their father who encouraged them to find the
humanity within each person, whatever his or her past transgressions.
As prisons director, Alfredo Bunye introduced more progressive and humane working
procedures to the local penal system.
"When my father started as a young superintendent, it was the practice then to use
leg chains on prisoners," Bunye recalls. "But when he became prison director, he
said, `No more leg chains.' He was known at that time as the father of modern
penology."
Despite raising them in an environment bound by order and restriction, Toting Bunye's
parents hoped their children would enjoy all of life's liberties. They knew that, through
good education, their kids would have the freedom to exercise their full potential. So
early on, despite the sacrifices, Bunye's parents struggled to give them the best
education their resources could provide.
"At that time, I had the impression that we were rich," Toting Bunye now
recalls. "It was because they did not turn down anything related to education. They
sent us to the best schools despite my father receiving only a bureau director's meager
salary."
His parents' hard work paid off as the young Toting Bunye eventually graduated
valedictorian both in elementary and high school. To help ease his family's financial
burdens, he also became a working student, shuffling between Ateneo de Manila where he
finished both his AB in Political Science and Bachelor of Laws, and the Philippine
Dai/y STAR where he covered the defense beat.
On two occasions, he was sent to South Vietnam in the middle of the Vietnam War to cover
the activities of the Philippine Civic Action Group. The eye opening experience led him to
write a four-part series entitled "War Vignettes," a first-person account of
events immediately after the Tet Offensive in South Vietnam in 1968. He also produced a
one-hour documentary broadcast in 1967 over DZMT called "The Other War."
Soon after passing the bar, Bunye served in various executive positions at the Ayala Group
of Companies including assistant vice president of the Ayala Investment and Development
Corp., and the Bank of the Philippine Islands. He also earned a Master's Degree in
Management at the Asian Institute of Management.
Then something happened that changed not only the country but also the course of his
career. "In 1986, we had the EDSA revolution and President Cory Aquino at that time
was looking f people she could appoint as officer-in-charge for Muntinlupa. Out of four
candidates, I was the reluctant candidate, but eventually I accepted it he says.
Apprehensive about the new job, remembered his father's lessons. "I imbibed from my
father the value of service to others. But at that time, I dir want to go into government
because I noticed how difficult it was financially, especially for my father. My joining
politics was by accident, purely incidental."
Bunye settled into the job as officer-in-charge of Muntinlupa, thinking he would serve
only six months. But when his term was extended to two years, he knew he was in for the
long haul. Confident of the great promise within sleepy municipality, he ran for mayor
1988.
Ultimately, Bunye's corporate background proved useful, especially when trying to
streamline systems a, drastically cut red tape. After careful study of the
bureaucracy, Bunye was able to turn the local governments antiquated system into a
well-oiled machine that delivers faster and better results for its constituents. So
effective were the changes he instituted that other municipalities went on to copy their
one-stop shop approach.
Bunye served for 10 years as mayor of Muntinlupa and went on to become its first
congressman after it was declared a city. In Congress, he continued to champion the cause
of local government, especially in providing them with greater fiscal autonomy. He also
served as chairman of the Metropolitan Manila Development Authority from 1991 to 1992.
Then there was his active promotion of arnis, the Filipino knife sport that has
spread throughout the world. He served s the president of the World Eskrima Kali Arnis
(WEKAF) from 1992 to 1998, even hosting an invitational tournament for arnis
practitioners dubbed the Ignacio "Toting" Bunye Cup.
Perhaps it was fate or just pure coincidence, but in 2002, Bunye was once again invited to
serve under a female presidents administration. He accepted President Gloria
Macapagal-Arroyos call to serve as Press Secretary, this time staying on the job for
six months before taking on the sensitive post of Presidential Spokesperson.
"My career came full cirdle," he observes. "I started as a media person and
now my work is media related. The only difference is that before I was asking questions.
Now Im answering the questions."
Bunye is the Presidents main conduit to the press. On TV, radio and in print, he
disseminates the Presidents views regarding every issue. Its not always easy.
He is well aware that everything he says will be scrutinized and possibly used as critical
ammunition against the President and her administration. That is why he must employ all
his resources to help navigate the rough sea of media inquiry and political intrigue.
"As a lawyer, I learned to study all the facts. As a management person, I learned to
be disciplined and more systematic in approach. And then my background as a media person
taught me how to deal with the press. So all these experiences have given me a broad and
deep perspective which enable me to tackle the general requirements of the work."
He constantly reviews the Presidents programs, policies and activities a work
in progress, at best. "I read her policy pronouncements. I attend meetings with her.
And when in doubt, I ask the President. I say, Maam, what is your stand on
this? But even with the exposure, I would say that about 80 percent (of the time), I
deliver an answer that more or less reflects the position of the President on a particular
issue.
Bunye explains that simply parroting statements by
the President is not what makes a good Presidential Spokesperson. One must be perceptive
and attuned to the Presidents thoughts, beliefs and opinions on a variety of
subjects. And just as with life, its about believing in what you say and do.
"I believe that our President is the right President for the right time, at a time
when we are experiencing these challenges," he says. "Im very glad and
very honored to be one of the people the President trusts to be on her team."
And a little calculation doesnt hurt either. "I like the job because I share
the vision of the President. Its like studying math. If you like math, you normally
do well," Bunye smiles. |